![]() That’s a total TV revenue increase of $877 million in one career. ![]() One year after he retired, the NBA was receiving $400 million a year from NBC and another $210 million from TNT/TBS. In Jordan’s rookie season the NBA received $23 million in broadcast rights form CBS and another $10 million in broadcast rights from TBS. It had an impact not only on the game, but on the way the whole world watched the game, quite literally. The way he “moved” and “grooved” were otherworldly. He was the most watchable player the league had ever seen.
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